Module 2- Knowledge Check – Community Marketing Partnership Training

What is NOT a best practice when trying to get past a gatekeeper?

Sound Important

Treat them like the enemy

Don't pitch or sell to them

Engage don't evade

What is the purpose of providing a hook to a prospect?

To ensure they are comfortable with speaking with you

To close out your sale

To create value and interest in the product

How do we ensure we are engaging the gatekeeper?

Telling them who we are and what we are selling

Ask them probing questions about the business

By only asking for the decision maker over and over

Who is the ideal person to set up a callback with?

The decision maker

The gatekeeper

neither, make an appointment to come in to the business instead

What is pattern disruption and how do you use it?

This is a technique used to hook the prospect into what you are selling

This technique's purpose is to get the person to be quiet and listen to my pitch

This is a technique to change a particular thought, behavior, or situation in order to get someone from expecting typical responses